THE 25TH HOUR IS THAT EXTRA HOUR EVERYONE ALWAYS WISHES TO HAVE IN THE DAY

Founded in 2013, 25th hours is a brand created by Turkish-born designer Seda Oturan. The collection is designed in Milan and handcrafted in Istanbul.  25th Hour aims to provide the woman with seductive lingerie which is not just something to hide but a functional item to wear. We expose woman imagination and sensuality. We give all our experience, energy and passion to create the best products in the highest quality.

OUR VALUES

Timeless sensuality

Our collection is not only a seasonal fashion trend but timeless luxury lingerie.


Extra hour

The 25th hour is that extra hour everyone always wishes to have in the day. It’s a private time to dedicate to ourselves and our dreams and precious moments away from the usual routine.


Quality

We use luxurious lace and embroidery in the highest quality. All our products are handcrafted passionately and cautiously.


Functionality

We create lingerie which can be used as a part of woman’s daily or night outfits. The styles have functional parts that can be removed, added or adjusted to show more or less of the lingerie accordingly to the imagination of each individual woman. With a product that could also be shown, we are able to fill the gap between the hidden secret lingerie and the world of the ready-to-wear.

UNDERWEAR THAT BECOMES READY TO WEAR

Our collection is designed to express the woman sensuality in a dynamic way: We create lingerie which can be used as a part of her daily or night outfits.  The styles have functional parts that can be removed, added or adjusted to show more or less of the lingerie accordingly to the imagination of each individual woman. With a product that could also be shown, we are able to fill the gap between the hidden secret lingerie and the world of the ready-to-wear.

LILITH

CARPE DIEM

PHANTASO