THE 25TH HOUR IS THAT EXTRA HOUR EVERYONE ALWAYS WISHES TO HAVE IN THE DAY
Founded in 2013, 25th hours is a brand created by Turkish-born designer Seda Oturan. The collection is designed in Milan and handcrafted in Istanbul. 25th Hour aims to provide the woman with seductive lingerie which is not just something to hide but a functional item to wear. We expose woman imagination and sensuality. We give all our experience, energy and passion to create the best products in the highest quality.
Timeless sensuality: Our collection is not only a seasonal fashion trend but timeless luxury lingerie.
Extra hour: The 25th hour is that extra hour everyone always wishes to have in the day. It’s a private time to dedicate to ourselves and our dreams and precious moments away from the usual routine.
Quality: We use luxurious lace and embroidery in the highest quality. All our products are handcrafted passionately and cautiously.
Functionality: We create lingerie which can be used as a part of woman’s daily or night outfits. The styles have functional parts that can be removed, added or adjusted to show more or less of the lingerie accordingly to the imagination of each individual woman. With a product that could also be shown, we are able to fill the gap between the hidden secret lingerie and the world of the ready-to-wear.
UNDERWEAR THAT BECOMES READY TO WEAR
Our collection is designed to express the woman sensuality in a dynamic way: We create lingerie which can be used as a part of her daily or night outfits. The styles have functional parts that can be removed, added or adjusted to show more or less of the lingerie accordingly to the imagination of each individual woman. With a product that could also be shown, we are able to fill the gap between the hidden secret lingerie and the world of the ready-to-wear.
ABOUT SEDA OTURAN
Seda Oturan (Istanbul, 1986), grows her first educational formation in fashion design at the Istanbul Techincal University, where she wins a scholarship right away. Allowing her to selffinancing four years studies courses. Subsequently she decides to move to Italy, following the Fashion Design Course at Politecnico di Milano, where she arrives second to another scholarship (2011). At the same time she wins a summer competition held by Istituto Marangoni (Milano), presenting reportage titled “a Turkish girl in Milan”, which allow her to follow the Fashion Image Consultant Course at istituto Marangoni (2012). She has the first working experiences as junior designer at Monica Ricci’s firm and as stagist at Calvin Klein. The idea to create her own brand comes out during the course at Istituto Marangoni, where, pushed by her teachers, decides to dedicate her work to the luxury lingerie world. From this moment Seda starts to live between Milan and Istanbul. In Istanbul she establishes her startup, 25th Hour Lingerie ın 2013. Her atelier is the place where phisically her creations, conceived and designed in Italy, come to life.